The all-new R8 takes Audi into territory it's never been before - somewhere between Porsche and Ferrari. It's a bold move, and one that not even bigger, more experienced rivals Mercedes-Benz and BMW have managed to achieve successfully, despite a number of serious attempts with cars like the McLaren SLR and M1. So what makes Audi think it can do it?



The answer, in part, is dramatic design and advanced technology. The R8's cab-forward stance, aggressive graphics, taut surfacing, and jewel-like detailing are a thoroughly contemporary take on the sports car theme that make both the Porsche 911 and Ferrari's F430 look old fashioned. Under the skin is an aluminum space frame, a mid-mounted 4.2-liter V-8 that delivers 100hp-per-liter without supercharging, all-wheel drive, and sophisticated aerodynamics. This car was the pet project of former Audi boss Martin Winterkorn - newly promoted to head of the entire VW Group - and it shows.





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